Blog · August 1, 2026
You've decided to sell your jewellery. The real question remains: to whom? Each type of buyer has a business model — and that model determines how much they can pay you.
Pawn shops buy everything, which forces them to cover high resale risks. As a result, their gold offers are usually among the lowest on the market. Handy in a pinch, but rarely the right choice to maximize your amount.
A jeweller may pay well for a piece they can resell in the showcase (signed jewellery, fine craftsmanship). For "ordinary," broken or outdated gold, they buy by weight like everyone else — often with a comfortable margin, since it isn't their core business.
National chains offer many locations and a polished process. In exchange, their structure (rent, advertising, staff, middlemen) is paid for out of your gold: their public price tables show they keep a significant share of the metal value, especially on everyday jewellery and sterling silver.
This is the shortest path between your jewellery and the refinery that will melt it: no middleman, so fewer stacked margins, so more money for you. It's been On Achète Or's model since 1971: professional evaluation in front of you, prices calculated at the daily rate, and a guarantee to beat any written competitor offer.
Ask any buyer three questions: "Is the testing done in front of me?", "Is your price based on today's rate?", "Can I leave with my items at no cost?". Three clear yeses = a buyer worth dealing with. Then compare the amounts. To start, get an instant estimate with our online calculator, then book an appointment — free and without obligation.
Free, transparent evaluation done in front of you at today's rate. Immediate payment.
On Achète Or