Blog · August 1, 2026
Selling gold jewellery can pay off handsomely — especially at today's prices — but the industry also has its share of unscrupulous buyers. Here are the five rules that protect you, whoever you choose to sell to.
Weighing and purity testing must be done before your eyes, with professional instruments (certified scale, electronic tester). If a buyer takes your jewellery "to the back room," walk away. A serious buyer explains every step of the calculation: weight × purity × today's rate.
The price of gold is public and changes daily. A transparent buyer displays the live rate and shows you how their offer flows from it. Beware of "package deals" or round numbers pulled out of thin air with no link to the market.
"It's now or never," "the price drops tomorrow": pressure is the most reliable sign of a bad deal. An honest evaluation is free and without obligation — you must be able to leave with your items, at no cost, if the offer doesn't suit you.
In Quebec, buying precious metals is regulated: a legitimate buyer must verify your identity with government-issued ID. That's good news for you — a buyer who asks for nothing is probably operating outside the rules.
Get a written offer, then show it to a second buyer. It's the simplest way to measure who really pays best. At On Achète Or we encourage exactly that: bring a competitor's written offer and we beat it — or you leave freely with your items.
Transparency in front of you, prices tied to the daily rate, zero pressure, proper identification, and comparing offers. Follow these five rules and you'll sell at the best price, safely. For a first idea of what your items are worth, try our free calculator, then book your evaluation — free and confidential, by appointment.
Free, transparent evaluation done in front of you at today's rate. Immediate payment.